If you’re looking to design a new company website and wondering what are the pages you need to have, then this blog post is for you.
There are a lot of different opinions out there and sometimes it can be hard to know whose advice to take seriously. As a web design company, we’ve put together a list that we think covers all of the essentials for any business looking to grow their online presence.
These pages include your Home, About Us, Services, Products, Portfolio, FAQ, Contact Us, Blog, Testimonials / Reviews, and News.
1. Home page
The Home page is the most important page of your website. It should be clean and easy to navigate, showing off your best work and main products / services in a way that people can understand quickly what you do.
You want this section to feel inviting but not overly personal or chatty as if it were written for friends (even if customers are like family!). You also have an opportunity here with more design elements to create some visual interest and showcase who you are at a glance.
When you are designing this page, consider a lot of the same elements as when building your logo:
- What is your company’s unique personality?
- How do you want to feel in five minutes after visiting our website?
- Who is your target audience and what can you provide them with that they will find valuable or interesting?
- What are the top three things people should know about you?
- Avoid adding too much information
The goal here is not to give everything away at once but rather intrigue potential customers enough so that they want to learn more— and stay on your site longer.
2. About Us page
This page should be laid out to give visitors a general overview of your company and its values without giving away too much information. It might include:
- An introduction about your business or company with some key points such as number of years in operation or why customers should care about what you do.
- A brief description on how you’re different from competitors (which helps differentiate yourself) e.g. “We take pride in our high quality customer service.”
- Any special accomplishments or milestones that your company has achieved
- Images that showcase the people behind your company.
3. Services page
If you’re selling services, your Services page should list your company’s services in a concise and clear way.
A Services page typically includes:
- A brief description of what the service is
- The benefits or outcomes it delivers for customers e.g. “Our team will help take care of all your marketing needs.”
- How you use this service to solve customer problems (which helps show potential clients why they need it) e.g, “Whether we’re designing logos or writing social media copy, our goal is always the same: Tell engaging stories that make people want to buy from you.”
- Any additional information about how much each service costs
You might decide to consolidate all your services into a single page, especially if you don’t offer many services or simply lack content. Or, you might choose to create a different page for each service, so as to highlight and provide more information on each.
There are numerous benefits to the latter, such as educating your potential customer (thereby reducing the amount of time your sales rep needs to spend educating) as well as Search Engine Optimization (SEO) and online advertising (e.g. Google / Facebook ads) benefits.
In general, the more high quality content on your website, the better it ranks on the search engine. The higher your website’s ranking, the better its visibility, which means more traffic (and potential customers!) to your website.
And if you’re planning to do online advertising, a standalone Service page also allows it to function as a landing page.
When people click on your ad for Service A, they are brought to a relevant landing page which only talks about Service A, giving them all the information they need in a compelling way.
4. Products page
If your business focuses on selling products, this is where you showcase more details about them. Once again, if you’re only selling a few products, you may consolidate your products into a single page. However, separating your products into different pages has its benefits, similar to what we’ve mentioned above.
This is especially crucial if you’re planning to run an eCommerce store. Each product should have its own page, and that’s where you let people know more details about the product, such as pricing information, product specifications, or even links to similar products that people might enjoy.
You can also include testimonials from customers if you want to show how popular or high quality your products are! Simply mention where you found these reviews on the web (e.g., “Read this review of our coffee beans here.”).
5. Portfolio page
This is where you can showcase your previous work, and it’s a common page for service-based businesses to have. You might want to include images or videos of your most successful projects, which will help people see that they can trust you with their own project.
It’s also a great place for potential new clients to find out more about what type of work you do and perhaps even your specific style or techniques.
The Portfolio page is sometimes replaced with a Case Study page, if you’d like to elaborate in greater detail on the work that you’ve done or problems which you’ve helped your customer to solve.
6. FAQ page
The FAQ page allows you to answer the most frequently questions you get asked.
It’s a great place to help people gain a better understanding of your product or service, and how it can meet their needs. Through this, you can reduce customer drop-offs that result from them not getting their question answered quickly.
If you have a large list of FAQs, consider breaking them up into categories for easier browsing. This way, customers will be able to find the answer they’re looking for in much less time.
Some websites have a standalone page just dedicated to FAQs, while others have their FAQs split across various pages. The latter occurs more frequently for companies with multiple products / services, and FAQs are listed on the specific product / service page for easy browsing.
7. Contact Us page
This page does what its name says – it allows potential customers to get in touch with you by showing them all the possible ways they can reach out.
Often, you can find the Contact Us page linked on the website’s menu or footer, although some websites also include a contact form on each product / service page. Upon clicking through to the Contact Us page, you’ll typically find information such as:
- An email address for customers to reach out with questions
- A contact form (preferred by some for spam prevention reasons)
- The company’s physical address
- A phone number that can be used for queries about your products / services
- Links to the company’s social media accounts
- Business operating hours
Some websites may do away with a Contact Us page or have an online messaging service in conjunction with such a page (e.g. Messenger, WhatsApp, or live chat), where people can message the company directly without having to fill up any forms.
While it can speed up the time it takes for customers to get a question answered, it also means that the company needs to dedicate trained customer support resources, or risk frustrating the customer further.
8. Blog page
A blog page is an archive page that consolidates your blog articles (it is different from the individual blog article page). Blog articles are typically listed in reverse chronological order, with the most recent posts sorted at the top.
You can highlight important blog articles with callouts for readers who might not want to scroll down past them. If people don’t have time to read everything, they can also read the description condensed below each article title.
Is a blog page necessary? We say yes! Not only does it allow you to provide more engaging information to your customers and add credibility, blogging also provides tangible benefits such as getting more leads and improving search engine rankings; these are two things every business wants – whether or not they know about them!
If you’re blogging regularly, then odds are good that a lot of the articles on your blog will include valuable, informative content for your customers. If you’re frequently posting articles, it’s possible that some of them will even rank with very high search engine rankings on keywords or phrases related to your industry.
If customers are searching for certain products / services online and they come across your blog article about that product / service, they’ll be able to get more information. There’s a good chance that they’ll be willing to purchase it from you instead of another company in the industry which doesn’t have as much content available.
Some companies that aren’t used to blogging might think that their website is enough for the needs of their business. Unfortunately, this isn’t true. A blog can really help you stay on top of the game in regards to your industry.
9. Testimonials / Reviews page
Some websites have a standalone page, while others will choose to display the relevant testimonials / reviews in the corresponding Product / Service page.
Either way, testimonials / reviews are your chance to showcase what your customers are saying about you. It’s a great way to show off the good work that you do, and that’s how you get new clients interested in what you have to offer.
This page is also an opportunity for word-of-mouth advertising because it shows potential clients the people who believe in what your business does – and they’ll want to join them too!
10. News page
If you anticipate that your company will have regular news to share, this is a page that you’ll need to have. It’s where you can display announcements about new products or services, company awards, the latest hires in your team (and why they were hired!), upcoming promotions, press releases and more.
The news page also provides an opportunity to share photos from any recent events that may be happening at your business location or online community. Ultimately, the key to a successful news page is keeping it up-to-date with fresh content.
Bonus: Other pages that you might want to consider placing on your website
- Terms & conditions: To detail the rules of using your website; this includes information on cookies, copyright and use of images.
- Page not found page: A 404 error page for visitors who have clicked a broken link on your website.
- Jobs / career page: A page to showcase open positions, what’s it like working with your company and staff perks.
Thanks for reading this article – we hope it helps you to decide what pages your company website should have!